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Coalition members and industry partners advancing V2X deployment for cyclist safety

ABOUT
THE COALITION

Founded in October 2023, the Coalition for Cyclist Safety brings together leading experts across sectors, all dedicated to significantly improving road safety. By aligning efforts and resources, we aim to accelerate the widespread deployment of V2X technology and support the global Vision Zero initiative.

VISION ZERO

Vision Zero is a road safety philosophy that starts from a simple premise: no one should be killed or seriously injured while traveling. Rather than treating fatalities as an unavoidable cost of mobility, Vision Zero holds that deaths and serious injuries are preventable outcomes of system failures.

The Coalition for Cyclist Safety operates within this framework. We recognize that technological solutions alone are not sufficient. Deployment must be coordinated, infrastructure must evolve, and the entire mobility ecosystem must align around shared standards.

V2X technology enables cyclists and drivers to be mutually aware of each other in ways that visual detection cannot guarantee. The Coalition exists to accelerate that awareness into widespread, lasting deployment.

Traditional Approach
Crashes are treated as inevitable
Responsibility placed on road users
Reactive improvements after incidents
Speed limits as general guidance
Technology adoption driven by market
Vision Zero
Deaths and serious injuries are preventable
Shared responsibility across system designers
Proactive, systemic design changes
Speeds calibrated to human survivability
Coordinated cross-sector deployment
Coalition representatives and industry partners collaborating on V2X deployment strategy

Uniting Industries
For Safer Roads

The Coalition for Cyclist Safety brings together leading experts across sectors, all dedicated to significantly improving road safety. By aligning efforts and resources across these critical sectors, we aim to accelerate the widespread deployment of V2X technology. Our work is centered on improving safety for cyclists and all road users, while actively supporting the global Vision Zero initiative to eliminate road fatalities.

CROSS-SECTOR.
COMMITTED.

Our mission is to enhance road safety for cyclists by driving cross-sector collaboration and accelerating the real-world deployment of V2X technology. We believe that when stakeholders align around a shared goal, we can create a more connected and safer mobility future.

A Connected,
Safer Future

In the near future, we envision a world where bicycles are seamlessly integrated into connected traffic ecosystems through the widespread adoption of V2X technology as a key path to dramatically reducing cycling fatalities globally.

40+ Member Organizations
5+ Industry Sectors
2023 Est.
Our Journey

MILESTONES

October 2023

The Founding Vision

The Coalition was officially formed on October 23rd, 2023, bringing together 19 founding members from automotive, cycling, telecom, and tech.

January 2024

Expanding the Coalition

Notable brands including Stromer, BMC, and Shimano joined, strengthening our ability to push for safer roads through V2X solutions.

August 2024

C-V2X Deployment Plan

The U.S. Department of Transportation announced its nationwide V2X integration strategy, directly supporting the Coalition's deployment mission.

April 2025

Partner Event, Amsterdam

Coalition members gathered April 9–10, 2025 to exchange insights, showcase solutions, and strengthen partnerships around V2X deployment.

2026

GROWING THE COALITION

The Coalition continues to expand its membership and working group activities, with active deployment projects underway across North America and Europe, and a growing presence at key industry events.

How We're Organized

Structure &
Leadership

The Coalition operates through three coordinated bodies, each responsible for a distinct dimension of the deployment mission.

Steering Committee

This group provides strategic direction for the Coalition, aligns member priorities, and oversees the progress of deployment initiatives across all working groups.

Advisory Committee

Composed of leading industry experts, this group provides technical and market guidance to help the Coalition navigate challenges in V2X standardization and deployment.

Deployment Team

This group is responsible for implementing V2X solutions in real-world environments, coordinating pilots, and managing the operational roadmap for widespread deployment.

Our Leadership

Steering Committee

Brad Stertz

Brad Stertz

Director of Government Affairs, Audi

Christian Cosyns

Christian Cosyns

Senior Product Manager

Bosch

Jarrett Wendt

Jarrett Wendt

CEO

Spoke Safety

Yuval Lachman

Yuval Lachman

Director of Program Management

Qualcomm

Maarten Pelgrim

Maarten Pelgrim

Innovation Manager

Gazelle

Tim Clavette

Tim Clavette

Electrical Engineer

Trek Bicycle Corporation

Juan Manuel Alamo

Juan Manuel Alamo

Senior Engineer Safety Research

Toyota Motor Company

Emma Pulitzer

Emma Pulitzer

Program Director

Coalition for Cyclist Safety

Yassin Kwyasse

Yassin Kwyasse

Marketing Manager

Coalition for Cyclist Safety

Join the Coalition

Be Part of the
Coalition Today

The Coalition for Cyclist Safety brings together leading experts across sectors. Cross-sector collaboration is not optional, it is the only path to getting V2X technology deployed at scale. Your organization's expertise is needed to make safer roads a reality.

Membership

YOUR VOICE SHAPES V2X

  • Access to cutting-edge V2X technology and deployment frameworks developed across the Coalition's working groups.
  • Direct collaboration with leaders from automotive, cycling, telecom, and technology sectors working toward shared road safety goals.
  • Strengthen your organization's leadership position in road safety by aligning with the Coalition driving real-world V2X deployment.
Join the Coalition